This document lays out an operational plan to get REAL stocked in premium hospitality and leisure venues (hotels, spas, gyms, golf and sailing clubs, private members’ clubs) across the US, UK and UAE, through cold email outreach — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
REAL is a British high-performance sportswear brand, shaped by boxing, founded by Max Fraser after he left a decade in the City to coach boxing and train clients. The brand designs apparel and training accessories engineered for the unrestricted movement of a boxer: jackets, sweats, tees, shorts, hand wraps. Fabrics come from Italian and other European mills, and every piece is made in Portugal in small, seasonal batches, with a 12 to 18 month development cycle and field-testing by boxers before production. Beyond retail, REAL runs Movement Club, an offline programme of strength and cardio classes in London and the South West, and sponsors the mental-health charity Place2Be. The range runs from £8.99 hand wraps to the £395 Eminence Jacket.
£395
flagship jacket
the Eminence Jacket anchors a quietly premium range that opens at £8.99
100%
made in Portugal
small seasonal batches, fabrics from Italian and other European mills
12-18
months per product
in-house development and boxer field-testing before anything ships
2
Movement Club regions
offline strength and cardio classes in London and the South West
What sets you apart
REAL competes on restraint, not noise. Where most performance brands shout, REAL is quietly premium: boxing-born, engineered for movement and built to last. Laser-cut ventilation, bonded chafe-free hems and European-mill fabrics give it genuine technical credibility, while the “power of movement” story frames training as a mental ritual rather than just exercise. Small-batch production protects the brand’s exclusivity, which is exactly what a premium venue needs from a label on its shelves.
What we will push on your behalf
Wholesale and stockist partnerships: getting REAL into the retail edit of premium hospitality and leisure venues — the pro shop, spa boutique, gym retail corner or members’ shop of hotels, spas, gyms, golf clubs, sailing clubs and private members’ clubs. The pitch to the venue is simple: a quietly premium, boxing-born British brand whose movement-and-wellbeing story and price architecture fit an affluent, design-literate membership, with small-batch exclusivity that protects the venue’s own positioning. The cold email lands on a recognisable need: a curated apparel offer that feels considered, not mass-market.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the universe of premium hospitality and leisure venues that carry a curated retail offer: luxury and upper-upscale hotels and resorts, destination spas and wellness clubs, premium and boutique gyms, private golf and country clubs, yacht and sailing clubs, and private members’ clubs. We map that across your priority markets — the US first, then the UK and the UAE — and keep only venues whose positioning and guest or member base fit a quietly premium British brand. That working universe comes to roughly 20,000 venues with a retail or pro-shop offer that REAL could plausibly sit inside.
~20,000
venues identified
premium hospitality and leisure venues with a curated retail offer, across the US, UK and UAE
~10,000
contactable prospects
after applying the 50% ratio (named buyer + business email findable and verified)
~165
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~33
new wholesale accounts
over 12 months (B2B average closing rate: 20%) — each a recurring stockist rather than a one-off order
How we build this database
We cross-reference venue directories, hotel and resort groups, spa and wellness associations, golf and yacht-club listings, members’-club rosters, trade press and LinkedIn to identify the buyer who actually owns the retail decision at each venue. Every contact is then verified and enriched by AI: role check (Director of Retail, Spa Director, GM, Membership lead), business email validation, last-12-month news scrape per venue. Impossible to do by hand across thousands of venues — this is what makes qualification possible at scale.
Why 50% are contactable
The named retail or buying decision-maker at a premium venue is not always listed publicly with a direct email. This 50% ratio is deliberately conservative — across hospitality and leisure we typically verify 40% to 60% of buyers through Sales Navigator, Apollo, Hunter and our enrichment stack — so the projections you read are realistic rather than optimistic.
This sizing is the maximised, defensible version of the addressable base. We can tighten it (US only, golf and country clubs only, five-star hotels only) or widen the geography (add Europe and APAC) once Phase 1 of the campaign has run.
03 / PROSPECT SAMPLE03 — 08
10 venues identified by our AI.
Before launching at full scale, we always start with a sample of 10 real venues, picked across hotels, spas, gyms, golf and sailing clubs and private members’ clubs in the US, UK and UAE, to show the approach works across venue types. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the venue fits REAL’s wholesale offer. The same method is then applied to your full database of ~10,000 contactable buyers.
For each prospect, our AI identifies a concrete signal: a recent piece of news, a deal, a strategic move, an executive change. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample spans social wellness clubs, boxing and luxury fitness studios, a destination wellness resort, private members’ clubs and a golf-and-yacht resort — a preview of what your full database will look like. You will have the opportunity to validate it and steer us before the campaign goes live.
01
Remedy Place
Dr. Jonathan Leary·Founder & CEO
Members’ social wellness club blending recovery, movement and community. West Hollywood, New York and Boston.
SIGNAL DETECTED
In 2025 Remedy Place opened its fourth club in Boston’s Seaport — its largest yet, over 10,000 sq ft, with multi-person saunas and movement classes built into the floor. Leary has said the goal is 15 to 20 clubs, with a move into events and hospitality.
WHY THIS PROSPECT FOR REAL
An affluent membership that treats movement as recovery, in clubs designed around how people train and unwind. A small, curated REAL edit in the lounge or retail space fits the “social self-care” positioning, and Leary is an operator who reads a one-line pitch and immediately sees the brand fit.
02
The Well
Rebecca Parekh·Co-founder & CEO
Integrated luxury wellness club, spa and residences blending Eastern and Western practice. New York and Miami, Geneva to come.
SIGNAL DETECTED
The Well opened The Well Bay Harbor Islands in Miami in 2025 and has confirmed its first European club in Geneva for 2026, with club, residential and hospitality concepts planned across 12 markets.
WHY THIS PROSPECT FOR REAL
Retail is already part of The Well’s model, and the brand sits squarely in the premium movement-and-wellbeing space REAL was built for. A British, design-led apparel edit complements an east-meets-west wellness offer aimed at an affluent, well-travelled member.
03
Gloveworx
Leyon Azubuike·Founder & CEO
High-performance boxing studio built on competitive-boxing credibility. Two Los Angeles sites plus New York’s Financial District.
SIGNAL DETECTED
Founded by former US Nationals heavyweight Leyon Azubuike, Gloveworx runs a full performance-boxing floor in New York’s Financial District alongside its two Los Angeles studios.
WHY THIS PROSPECT FOR REAL
Boxing-born and performance-led, this is REAL’s exact product DNA. Members who train hard and care about their kit are the natural buyers of a quietly premium boxing-inspired range, and a studio retail shelf is the obvious first placement.
04
The Pack
Noah Neiman·Co-founder (ex-Rumble Boxing)
New boxing and self-defence fitness concept from the founders of Rumble Boxing. Flatiron, New York.
SIGNAL DETECTED
The Pack opened on West 23rd Street in the Flatiron in August 2025, and Neiman has been explicit about building a strong branded-apparel identity: “you’ve got to have a cool flag to fly.”
WHY THIS PROSPECT FOR REAL
A brand-new premium studio openly building its own kit is the ideal moment to introduce a stocked or co-branded movement line. REAL’s boxing heritage and considered design give The Pack a ready-made apparel partner rather than a generic supplier.
05
San Vicente
Jeff Klein·Founder, JK Hotel Group
Ultra-private members’ club and hotel for a design-literate crowd. Los Angeles, Santa Monica and now New York.
SIGNAL DETECTED
In late March 2025 Klein opened San Vicente West Village in the former Jane Hotel (115 Jane Street), his first New York club after the Los Angeles and Santa Monica bungalows.
WHY THIS PROSPECT FOR REAL
An affluent, taste-driven membership and a club that curates everything it puts its name to. A quiet-premium British label suits a members’ retail offer where exclusivity and restraint matter more than logos — exactly REAL’s register.
06
Canyon Ranch
Mark Rivers·Chief Executive Officer
Destination wellness resorts and clubs, a category leader in longevity and movement. Tucson, Lenox, Fort Worth, Houston.
SIGNAL DETECTED
Canyon Ranch is opening Canyon Ranch Austin in September 2026 — a $122m, 600-acre resort with the largest spa in Texas — alongside new Wellness Clubs in Fort Worth and Houston.
WHY THIS PROSPECT FOR REAL
Destination wellness resorts run retail boutiques, and the guest is precisely REAL’s buyer: affluent, movement-focused and happy to buy premium apparel on-site. A new resort opening is the moment to set the retail edit, and REAL’s small-batch story protects the resort’s positioning.
07
Sea Island
Scott Steilen·President & CEO
Luxury resort with the Cloister, Beach Club, a Yacht Club and three championship golf courses, plus the Shops at Sea Island.
SIGNAL DETECTED
Sea Island consolidated back into Anschutz family ownership in 2025 and continues investing in the guest experience and its on-property retail village, the Shops at Sea Island.
WHY THIS PROSPECT FOR REAL
Golf, sailing and resort retail under one roof means several shelves for a premium movement brand. The Shops already curate independent labels next to the golf shop, which is exactly the considered edit REAL belongs in.
08
BXR London
Olia Sardarova·Founder & CEO
The world’s first high-end boxing gym, launched with Anthony Joshua. Marylebone and the City, London.
SIGNAL DETECTED
BXR has expanded from its Marylebone original to a City club and a site in Doha, doubling down on the luxury-boxing concept Sardarova built after exiting her Yoomoo venture.
WHY THIS PROSPECT FOR REAL
Luxury boxing is REAL’s exact DNA — arguably the single cleanest fit on this list. BXR’s members pay for premium training and premium surroundings, and a boxing-born British apparel line on the retail shelf reinforces the whole proposition.
09
Third Space
Colin Waggett·Chief Executive Officer
London’s leading luxury health-club group, with retail floors and an affluent member base.
SIGNAL DETECTED
Third Space opened its 15th London club off Chelsea’s King’s Road on 1 May and launched at The Whiteley, backed by a £75m facility to accelerate expansion, with Oxford Street to follow in 2027.
WHY THIS PROSPECT FOR REAL
Premium clubs with genuine retail floors and members who buy high-end activewear. Each new club is a fresh retail opportunity, and a quietly premium British movement brand sits naturally alongside Third Space’s own considered design language.
10
No Homme
Massimo Shayegan·Co-founder
New ultra-high-net-worth private members’ club on the 17th floor of the Waldorf Astoria, DIFC Dubai.
SIGNAL DETECTED
No Homme is launching as a members’ club integrating wellness, gym, grooming and dining for UHNW members, co-founded by Massimo Shayegan in Dubai’s DIFC.
WHY THIS PROSPECT FOR REAL
A men’s lifestyle club for an affluent, design-literate membership is a natural home for a curated premium-apparel edit. REAL’s restraint and quality suit a UHNW audience that values understatement, and small-batch supply keeps the offer exclusive to the club.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer, it is the first sentence. When a venue’s retail buyer or founder opens an email and reads a line that names their newest club, a label they already stock, or something they themselves said about movement, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of venues, then weaves them into the opening line of each email so every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no “I came across your website” openings, just a precise, verifiable fact in the buyer’s own vocabulary, tied to REAL’s wholesale offer.
The principle: when the buyer reads the email, they should think “this person looked into us”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in the language of premium retail and hospitality — curated edit, sell-through, members’ offer, pro shop, brand fit.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
A recent club opening, new site or expansion
What we look forA specific newly-opened or about-to-open location: name, neighbourhood, date. The clearest reason to reach out now.
Where we find itThe venue’s site and news page · trade press (Athletech, Health Club Management, Caterer Middle East, Hospitality Design) · LinkedIn posts
Findable on90% of prospects
Raw data
Third Space opened its 15th London club off the King’s Road, Chelsea, on 1 May, backed by a £75m facility to accelerate London expansion.
AI personalisation →
“Noticed the King’s Road club opened in May as your fifteenth London site, with the retail space front and centre as members come off the floor.”
02
Their current retail or pro-shop assortment
What we look forWhat they already stock: the boutique, pro shop or activewear corner, and the kind of independent labels in it.
Where we find itOnline shop · store directory · press features · in-venue photography
Findable on65% of prospects
Raw data
The Shops at Sea Island carry independent boutiques alongside the golf shop and the Beach Club, on a resort with three championship courses and a yacht club.
AI personalisation →
“I see the Shops at Sea Island already stock independent labels next to the golf shop, which is exactly the edit our British movement pieces sit in.”
03
The founder’s stated movement or wellbeing philosophy
What we look forA line the decision-maker has actually said about movement, recovery or wellbeing, in their own words.
Where we find itFounder interviews · podcasts · the “our story” page · their own LinkedIn writing
Findable on80% of prospects
Raw data
Dr. Jonathan Leary frames Remedy Place around “social self-care” and movement as recovery, and has just opened a fourth, larger club in Boston’s Seaport.
AI personalisation →
“Your point about social self-care being the future of wellness is the same reason we design for how people actually move, not just how the kit looks.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Colin Waggett, CEO of Third Space, signed by REAL’s founder Max Fraser.
FromMax Fraser · REALTocolin.waggett@thirdspace.londonSubjecta British movement brand for the King’s Road floor
Hi Colin,
Noticed the King’s Road club opened in May as your fifteenth London site, with the retail space front and centre as members come off the floor.
I am the founder of REAL, a British performance-sportswear brand shaped by boxing. We make apparel engineered for movement, with fabrics from Italian mills, made in Portugal in small seasonal batches, the range running from hand wraps to the £395 Eminence Jacket.
I think a small, curated REAL edit would sit naturally on a Third Space retail floor: quietly premium, technical, and built for exactly the members who train with you. Small-batch supply keeps it exclusive to the club rather than mass-market, and we would handle merchandising and replenishment with you.
Worth a 20-minute call in the next fortnight?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
Duration
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. REAL has all three.
Our conviction is that we can install for you a steady flow of premium stockist accounts over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.